On previous calls in Cozumel we’d spent the day at Playa Sol, gone ”into town” to shop and simply camped out Fat Tuesday’s on the pier for the day. Some beaches require an admission fee that includes use of beach chairs, umbrellas and some of the activity stuff. For an additional fee we got armbands indicating that we could have all-you-can-drink bar service and there was one more higher level option that included food too.
The only reason I bring that up is that at Paradise Beach we walked right in and sat right down. There’s no admission fee but if there was it should be called a cover charge much like you’d pay to go someplace that has entertainment because aptly named Paradise Beach is nothing less than a visit to, well, Paradise.

If we wanted to use their recreational stuff we could have paid $5 for unlimited use all day. We didn’t. We just wanted to park on the beach and have a relaxing day.
We did and they sure do make it easy.
Within a minute or two of arrival a member of the staff that would be taking care of our needs today greeted us. He brought us drinks and food as needed (the Chips and Guacamole are to die for), ran a convenient tab that we paid at the end of the day, and had answers to any questions we posed. We ended up spending about $30 for the two of us which included a whole lot of Sol beers for me and a tip to our friendly and efficient waiter.
During the day its shorts and a polo shirt or t-shirt for men and for ladies shorts outfits or a bating suit with a cover-up is what you will see all around you. To fit in with the crowd wear stuff like that. That is probably not what you might wear to do housework on a hot day at home or work on the car but nice stuff. They call it “resort casual” which basically means to leave behind your “I’m the next American Idol” shirt and those favorite jeans that have been around maybe a little too long.